Thaora

Thaora is a cloud-ready industrial platform that transforms data into actionable insights, using AI, IoT, and advanced analytics to support efficient and secure operations.

Thaora is a data intelligence platform designed to transform complex infrastructure and consumption data into clear, actionable insights. The project focused on building a scalable, real-time analytics solution that unifies fragmented data sources, simplifies operational monitoring, and empowers organizations to make faster, smarter decisions across utility and enterprise environments.

The primary goals of the project were to:

Create a user-centered experience: Design intuitive user flows and information architecture that help visitors quickly understand Thaora's solutions, industries, and value proposition.

Strengthen brand positioning: Establish a modern, credible, and technology-driven visual identity that reflects Thaora's role as a data intelligence leader in the energy and utilities sector.

Enable content scalability: Implement a flexible CMS that allows the internal team to easily manage, update, and expand content such as solutions, industries, and news without developer support.

Challenges:

Balancing business and user needs: Aligning marketing objectives (lead generation, demos, brand messaging) with a smooth and intuitive user experience.

Designing for multiple audiences: Addressing the needs of different user groups—decision-makers, technical experts, and partners—within a single, cohesive interface.

Building a Scalable CMS Structure: Creating reusable templates and components that could support future growth, localization, and content expansion without compromising design integrity.

Our Approach

To address these challenges, we implemented a structured, client-centered process:

Discovery & Strategy:

Worked closely with the client to understand Thaora's product, target audience, and business goals.
Defined key messages and value propositions to be clearly communicated through the website.
Analyzed user needs to structure content in a clear, logical way.
Established a solid foundation for design decisions and CMS implementation.

Platform Design & Integration:

Designed a modern, clean marketing website aligned with Thaora's brand and product vision.
Focused on clear structure and content hierarchy to communicate complex solutions simply.
Implemented the frontend entirely through a CMS, ensuring flexibility and ease of management.
Delivered a responsive design optimized for all screen sizes.

Performance Optimization:

Optimized page structure and assets to ensure fast loading times.
Applied best practices for frontend performance within the CMS environment.
Ensured smooth navigation and consistent performance across devices and browsers.

CMS & Backend Setup:

Implemented a CMS-driven website allowing full content control without developer support.
Enabled easy updates of pages, content sections, and visuals.
Structured the CMS to support future scalability and localization.
Ensured a seamless connection between design and content management.

Testing & Launching:

Conducted thorough testing across devices and browsers to ensure consistent behavior and appearance.
Verified CMS functionality, content rendering, and responsiveness.
Optimized final details for performance, accessibility, and usability.
Successfully launched the website, ensuring a smooth handover and stable live performance.

The Thaora website project demonstrates how thoughtful UX/UI design, robust frontend development, and a flexible CMS can work together to transform complex technical offerings into a clear, engaging digital experience.

By focusing on user needs, we translated Thaora's data-driven platform into an intuitive structure that guides visitors through its solutions and industries with clarity and confidence. The frontend implementation ensured performance, responsiveness, and accessibility across devices, while the CMS empowers the Thaora team to manage and scale content independently as the product evolves.

Visit arrow_right_alt

Next project

Harissa

First Croatian spice store. The wonderful world of spices, teas and accompanying equipment.

View case study arrow_right_alt